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My cost is above my budget on Google Ads. How can this be?

Taige Zhang
2020-04-18T16:30:29.849658+00:00
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adwords google ads

My cost is above my budget on Google Ads. How can this be?

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1 Answers
Hanson So
2020-04-18T23:41:14.916060+00:00
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If you can post a screenshot that would be great. Just blur out sensitive details.

What % is it greater?

It’s possible that Google Ads doesn’t automtically stop your ads once the daily budget is hit and may go over a little. So it’s best to set your daily budget 10% lower just in case if you are strict on budgets.

https://support.google.com/google-ads/answer/2375423?hl=en

We can get on a call if you want to show in detail what you’re looking at and chat through things.

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